The catering sector is an industry in which companies must continually reinvent themselves and improve their positioning. Today, there is a growing demand from clients requiring the translation of their culinary offer. In this regard, culinary translation is gaining importance and increasing its market share. Cuisine is synonymous with essence – in other words, it serves as the identity of many countries and cultures around the world. It is through the discovery and sampling of international cuisine that people experience …
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Si tienes un negocio y pretendes internacionalizarlo, está claro que tendrás que traducir todos sus contenidos: desde la página web hasta los anuncios y la documentación más técnica de los manuales de instrucciones. Sin embargo, la gran mayoría de las empresas no piensan en la redacción de un contenido como un texto traducible. Esto es: tu jefe te pide que redactes un comunicado de prensa para mañana a primera hora. Lo haces y punto. Luego resulta que hay que traducir …
Machine translation is an inefficient way of adapting texts, as it may jeopardize a company’s reputation. Nowadays, technological advances allow us to translate texts quickly and conveniently. However, this carries a lot of risk, as it’s easy to fall into basic typing errors. Users who actively participate in the world of social media tend to be very demanding with the content they share. Texts that contain translation mistakes will be discarded without a shadow of a doubt. Therefore, if you …
Translation in content marketing is one of the most important factors in securing the success of a website. Below, we tell you what it consists of and why it is essential to have professionals to carry out this service. What is content marketing translation? It basically entails the translation of the contents of a web page. However, directly translating your web content into another language may cause the following problems: – A lack of adaptation to your potential customer. The …
Translating posts on social media is something that many companies do nowadays to develop their marketing strategies and help them exchange and share information with their users and customers. It is a complex but very useful task, as it allows companies to reach international markets and obtain greater business opportunities. It’s important for social media translation to be done by a qualified professional with in-depth knowledge of the target language and culture. In this way, social media posts will have …