While the use of abbreviations is completely acceptable, they sometimes bring about linguistic conflicts. The reason is that they are often not written correctly. Which are correct? Which are completely made up? Let’s find out the pros and cons of using abbreviations. The cons of using abbreviations The Chicago Manual of Style, a common style guide for American English, offers a range of guidelines on the proper use of abbreviations. Nevertheless, people still often don’t write them correctly. For example, …
Month: April 2020
From time to time, a translator faces the following question: should a brand name be translated? In this post, we’ll tackle this question and provide some examples of translations to illustrate what can be done with foreign brand names. Should brand names be translated? Absolutely. Although it’s not necessary in the case of proper names, brand names should be translated. However, translations are not meant to be literal, but rather improve on the way the name is pronounced in a …