Do you know what the best online clothing retailers and today’s most relevant ad campaigns have in common? Their success is due to more than just the visible work done by creatives – it’s also due to a larger, revolutionary strategy h...
Choosing a translation service provider is essential for the commercial success of many companies. When you try to globalize your business, for example, your likelihood of breaking into new markets will largely depend on the quality and acc...
Every company needs to regularly review their marketing strategy in order to increase sales and to improve turnover. That’s why it is worth analyzing the market carefully to discover the different possibilities for growth. We are going to...
As you know, streaming has become a core model of today’s online communication. In fact, many people are now working in this industry. There are also many events that have been broadcast live around the world, which has proven its eff...
Business internationalization is a key process that often determines the success of a company. In general, expanding markets means increasing sales, audience and, therefore, achieving long-term growth. However, like any other project, it’...
In this post we will analyze the role of translation as a tool in the development of international tourism. It’s true that there are institutional or private campaigns aimed at attracting an international audience. However, oftentimes tou...
Nowadays, the audiovisual format is one of the most effective ways to connect with customers and users. However, one of the disadvantages of this type of media is language, which may limit your ability to convey your message and communicate...
The translation of fiction is one of the areas of translation work that is most interesting. Would you like to know how to undertake literature translation and what the most recommendable strategies for success are? What is literature trans...
Today, with so many streaming platforms, we are used to seeing series and films with subtitles. This is a world in which, perhaps, you don’t stop to think about the challenging “hidden” task: the translation of the subtitles. Subtitle...
When a text is being translated, it is common for a series of errors to be made that repeat at an alarming rate. Below, we’ll tell you about the most recurring one and offer you the most effective solutions for you to avoid them. The most...
Translation should not be taken as something literal; in a way, it can even be considered an art. If you don’t believe that, just think about some of the most embarrassing translation mistakes that have been made throughout history. The m...
When learning a language, it is always necessary to have a dictionary that does more than just offer you the meaning of a word; instead, it should also offer complementary grammar explanations. What are the best dictionaries for learning a ...
When coming up against a translation related with the restaurant and hospitality sector, a series of questions always crop up. Do all the dishes need to be translated? What importance does culture have in terms of the target langu...
While the use of abbreviations is completely acceptable, they sometimes bring about linguistic conflicts. The reason is that they are often not written correctly. Which are correct? Which are completely made up? Let’s find out the pros an...
From time to time, a translator faces the following question: should a brand name be translated? In this post, we’ll tackle this question and provide some examples of translations to illustrate what can be done with foreign brand names. S...
If oral communication is essential in learning at an early age, it is also possible to give your university education an extra boost with the help of techniques like parallel text. Let’s see what this is all about. What parallel text is u...
It’s important for a good translator to master their language and possess good spelling, grammar, punctuation, and writing skills, among other aspects. Translation strategies are more individual in nature. They are the set ...
So you’re a writer, you’ve written a book, and you have a million questions for your publisher. These include those related to the global world and the possibilities that this entails. Possibilities that inevitably lead to the n...
Finding an acronym in a text is always a cause for doubt for translators. If you offer translation services, the following information might be of interest to if you wish for your texts to comply, to the fullest extent, with the current sta...
If you plan to offer translation services in the future, you should know that there will be several words you won’t be able to translate. In this article, we’ll explain why, and we’ll offer some practical examples to make it easier fo...
The copyright and translation of a text fall under the umbrella of audiovisual adaptation rights. They allow us to promote a work and give it greater visibility. It is essential to match a text to the right translator and further ...
You’ve set up your online store and, due to its characteristics, you consider that you’ll be selling products outside your country. You’ll have to negotiate the cost of shipping and look for the best logistics available to offer custo...
Legal texts are complex, which is why it’s so important for a law firm to hire the services offered by a translation agency. Why is that? Because not only is it necessary for the translator to be fluent in the language, but they must also...
If you attend a trade fair or congress to promote your company to potential customers, it’s essential that you have the necessary materials for this. The content you present at this type of event says a lot about you and having it in seve...