Apart from being good, there is a single requirement for a successful advertising campaign: it must connect with its audience. There are a number of ways to achieve this: hitting home with your message, being creative and attention-grabbing, etc. But one of your strategy’s main goals must be to use language with which readers identify. Whatever country they come from. Why is it so important to translate campaigns? International marketing in the age of the internet can give your business …
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Good-quality translation is essential for any business wanting to gain exposure to international markets, and the fashion industry is no exception. Translating for the fashion industry is a specialised activity involving very specific expertise. Read on to find out why. Translation in the fashion industry This type of translation has very specific features, and the language used is highly technical. In fact, you will come across terminology that is unique to this field. For this reason, being able to count …
We are hearing more and more about cross-border ecommerce, but what is it? It is a series of commercial practices aimed at internationalizing sales in online stores. This article explains what you need to know to implement this strategy. Keep reading. How do I turn my digital store into a cross-border e-commerce? As you might imagine, there are several aspects that you need to pay particular attention to in order to implement this plan, such as carrying out a commercial, …
Have you ever heard of mailing? It is a very effective marketing tool that allows us to send mass emails to whatever contact list we choose. But how does mailing work? We explain it all in this article. Keep reading. Is mailing the same as email marketing? The answer is not exactly. In email marketing the email is used as a diffusion method for companies, but those who receive it must give their consent. This is a strategy that is …
Today, social networks such as Facebook, LinkedIn or Google +, among others, allow users to get closer to potential customers, making them an optimal tool for selling on social media. Have you heard about social selling? In this article, we tell you what it entails and how to apply it. What is social selling and what does it involve? Social selling is the technique of using social media language with the aim of selling something. Through it, you can get …