In the current digital age, streaming platforms have revolutionized the way we consume audiovisual content. From movies and series to music and podcasts, these platforms have gained worldwide popularity and have become a new source of entertainment favored by millions of people. However, in addition to their potential as an entertainment source, streaming platforms are transforming international advertising. In this article, we will explain how streaming platforms are shaping the future of advertising at a global level.
What opportunities do streaming platforms give us?
Streaming platforms have revolutionized the way brands advertise and have become much more than a simple method of communication. Now, they are the most in-demand opportunity for interaction and outreach with consumers. They have the following characteristics:
- Mass audiences and precise targeting
Streaming platforms attract a diverse and massive global audience. From adolescents to adults, people from different cultural backgrounds and geographic locations connect to these platforms to enjoy their favorite content. This large global audience offers a unique opportunity for brands to engage with consumers from different countries and cultures. Furthermore, streaming platforms allow for precise segmentation based on demographics, interests, and viewing behavior. This means brands can specifically reach their target audience more effectively.
- Personalized and interactive advertising
They offer the possibility of delivering personalized and interactive ads to viewers. Through advanced algorithms and data analytics technology, these platforms can gather information about user viewing habits and preferences, which enables brands to deliver relevant and personalized ads. This creates a more compelling advertising experience and increases the likelihood that viewers will engage with the advertising content.
- Integration of non-intrusive advertising
Unlike traditional TV or radio advertising, streaming platforms offer the ability to integrate ads into the viewing experience in a non-intrusive way. Advertisements can be shown before, during, or after the content – ensuring a more seamless and less intrusive advertising experience for viewers. This reduces the likelihood that viewers will avoid ads, and increases the likelihood that ads will be viewed and remembered positively.
- Return on investment and measurement of performance
Streaming platforms give brands the capability of measuring and analyzing the results of their advertising campaigns more precisely. Through metrics such as full ad views, clicks, interactions, and conversations, brands can evaluate the performance of their ads and adjust their strategy accordingly. This provides greater transparency and the ability to calculate return on investment (ROI) more effectively.
The audience of gaming brands: Twitch, the new revolution
The audience of Twitch is extremely diverse and comprises different demographic groups. The Twitch community is known for its active participation and loyalty to content creators. Viewers don’t just passively watch broadcasts; they also interact through live chats, donations and channel subscriptions. This active participation creates a deeper connection between the viewers and the associated brands. This can generate greater trust and loyalty toward the promoted products or services.
Twitch audience and user data:
- Twitch has more than 140 million monthly active users globally.
- The average daily viewing time on Twitch is approximately 95 minutes per user.
- Twitch has a highly engaged audience, with an average monthly viewer base of more than 30 million.
- 81% of Twitch users are between 18 and 34 years old, which indicates that it has a fairly broad market.
Specialized translation: the success of international advertising campaigns
In short, streaming platforms are the holy grail for brands. They achieve all that a campaign needs: non-intrusive, interactive advertising, and longer viewing times than any other conventional media.
Additionally, their audience is so multicultural that considering a multilingual advertising strategy has become essential. It is important that advertisements and advertising content maintain the brand’s identity and values, regardless of the language they are presented in. Specialized translation ensures that advertising messages are conveyed consistently across all markets, helping to build and strengthen brand image globally.
It is clear that we are living in changing times, where streaming platforms have demonstrated their reach and impact. At blarlo, we know that our specialized services can help brands convey their message across these platforms. What are you waiting for to create your international campaign?