A brand can maintain the same logo, product, and price and still convey something different when changing languages. Translation also influences how their positioning is perceived. …
Blog Posts
Translating a single book and working on an editorial collection do not present exactly the same needs. When there are several titles, coherence, terminology, and coordination between projects become much more important. …
Translating children's literature involves much more than the meaning of the words. Reading age, reading aloud, rhythm, illustrations, and comprehension impact many translation decisions. …
Translating literature does not always mean reproducing each sentence literally. Wordplay, cultural references, dialogues, or rhythms may require adaptation to preserve the effect and voice of the text. …
A financial text needs to be accurate, but that doesn't mean it should be difficult to read. We analyze how to maintain specialized terminology without adding unnecessary complexity. …