Translating your Instagram posts offers up a host of advantages for your business. This is one of the most popular social networks today, and the fastest growing on a regular basis. This translates into the possibility to reach a wider audience of potential customers.
However, you’ll often want to direct your business at a target audience who prefers to consume content in their own language. Or, failing that, in English.
The benefits of translating your texts on Instagram
Business growth depends on digitalization and, above all, globalization. There are many countries in the world in which you’ll find buyers for your products or services. This is one of the advantages of digital globalization – as such, translating all your content by localizing it to your target country will allow you to increase both your impact and sales.
English is the language par excellence on social media, and translating your content will allow you to make the most of it. Many people, and particularly young people, love to use these networks; as a result, having your Instagram profile fully translated into English can be a great marketing tool. However, before you start publishing posts, it’s important that you make use of professional translations.
Any translation errors will create a very bad image for your audience and, as such, we recommend turning to an expert in the field.
Launch campaigns in different languages
In fact, you can even carry out highly segmented campaigns according to your target language and country. If you have an e-commerce store, you can sell in France, Germany or Spain, for example. As a result, creating content in each language and linking it to the corresponding products in your catalog can be truly effective.
However, we highly recommend that you consider paying for a professional translation service. Each country, each language and each culture has a different way of seeing the world. Not just any old translation will do – instead, localization is crucial in order to incorporate specific idioms and turns of phrase. This way, it will sound like a native speaker has created the post, offering a real advantage over your competitors.
If you often sell to various countries, you can also create Instagram profiles in different languages. This action will require a great deal of resources, as you’ll need to regularly supply each profile with content.
For this, you’ll need a communications team fluent in the various languages, although a translation agency can also help you to prepare copy if you don’t have staff who speak each of your target languages.
To sum up, social networks are one of the key sales mechanisms in the world of digital marketing. Among them, Instagram is one of the fastest growing networks today.
Selling online doesn’t have to be limited to a single country. If there are potential customers available in other countries, translating your Instagram is one of the most cost-effective ways to expand your digital business. Create localized content in each language and improve your sales records in a quick and easy way! Get in touch with us for more information!
