You’ve set up your online store and, due to its characteristics, you consider that you’ll be selling products outside your country. You’ll have to negotiate the cost of shipping and look for the best logistics available to offer customers who are far away the same service that the ones closer to you have. But have you stopped to think about marketing? One of the basic requirements is for your ecommerce site to have multilingual content to be able to enter markets where other languages are spoken.
You must also pay attention to your content marketing strategy: posts in your blog or social media sites, as well as mailing lists or other communications should be tailored not only to each country’s language but also to their culture. If you’re at this point, read on: we’re going to explain why all of this is so essential to making your ecommerce site work perfectly anywhere you want to sell.
Why your ecommerce site should have multilingual content
People most often try to find what they’re looking for in the language they speak. Therefore, having content translated into different languages will not only ensure that you present yourself as a modern and approachable company, but will also substantially improve the image that customers have of you.
Let’s see an example, the famous restaurant reservation site, The Fork. Did you know that it adapts its name to suit each of the markets it operates in? Our Spanish-speaking friends know it as El Tenedor and in France, it’s called La Fourchette. This is a really simple strategy but one that allows the user to feel more comfortable, since it’s a company that speaks the same language.
There are a few more advantages of hiring the translation services of your usual provider for your ecommerce site.
– Improved SEO The translation of the keywords you use to help others find your ecommerce site, taking into account the subtleties of the language, deserves special attention.
– Geopositioning It’s the best way to reach customers who are located in a particular place.
– Improved productivity of the online store. Don’t you think the products you sell deserve to reach everyone? With multi-language content, you’ll generate more traffic to your website, which will translate into more sales.
However, don’t forget that just as you translate the store itself, you’ll have to do the same with all the sales channels you have included in your strategy. News you post to your blog, social media updates, or email communications must also be translated so you can communicate with your followers.
Choose a professional and highly qualified translator
As you plan your content marketing strategy in several languages, remember that it’s very important to choose a professional and highly qualified translator for this work. Only then will you be sure that the subtleties and spelling of the language are being used correctly. Forget about using online or machine translation, as this will in all likelihood give you a negative image.
Now that you know how important it is to have multilingual content for your ecommerce site, when are you going to start implementing it?
This post is also available in: Español (Spanish) Français (French) Nederlands (Dutch)