An image and text should work together to attract and seduce foreigners to choose a particular tourist package. Seduction requires language, and tourists will greatly appreciate being able to read leaflets and guides that help them to find out about a country’s tourist sites and culture. Leaving Google translator to one side, we must understand that the linguistic quality of the texts must be very good in order to get good results and prevent culture shock or cultural crises. A poor translation can cause the …
Category: Culture and localization
The Little Prince is the most famous work by writer Antoine de Saint-Exupéry. This lovely poetic and philosophical work was first published on 6 April 1943. You’re bound to have heard of or even read this book, or perhaps simply heard some of the inspiring lines from The Little Prince in French. It’s no exaggeration to say that this book is a true exemplar of universal literature and French culture. In this article, we’re going to list a few of …
Culture and art are universal goods that should be available to everyone. Globally, there are some 7,000 languages, of which between 150 and 200 are spoken by at least one million people. Can you imagine arriving at the British Museum and not enjoying your visit because the signage is only available in English? The translation for the arts and culture is of vital importance in today’s world. The essence of arts and culture translation There is no doubt that people …
Translation and localization are concepts that are closely related but their meanings and scope are completely different. Each specialty applies different cultural and functional techniques. Given the importance and interconnectedness between both terms, it is normal for you to perhaps not be able to know when one is a better option than the other. Keep reading to find out what each one is all about. The difference between translation and localization When we speak about translation, we are speaking about …
Since the irruption in our lives of what many call the digital age, borders ceased to exist in a market that could not be more attractive to most businesses. It doesn’t matter if it’s an eCommerce site, any other type of company, or an influencer. Everyone seems to want to sell something in this era in which millions of users spend hours and hours browsing. This is a scenario that explains why social media looks like a huge cake from …