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What is meme marketing?

Meme Marketing
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Meme marketing has become one of the most prominent content creation strategies. First popularized as content that users would share freely amongst themselves, today it has transformed into an essential component in many companies’ social media calendars. This being said, however, just like when any such content is democratized, its mere adoption doesn’t necessarily guarantee success. First, it’s important to study it in detail. Let us explain.

What is meme marketing?

Generally speaking, meme marketing refers to the use of memes to promote a brand or create branded content. Its main advantage is that, as a type of content, it tends to work pretty well. Memes are both easy to read and entertaining.

Now, this being said, there are several ways to approach the strategy.

  • Make your own memes. These tend to refer directly to the brand, and this is precisely why they don’t usually yield the best results since, in practice, they are perceived as ads. In any case, however, this will always depend on the creator’s originality.
  • Hire professionals to work on the campaign. There are lots of “mememakers” who are greatly successful on social media and who have already honed a style their audience can recognize. Seeking one-off collaborations with these creators is the perfect way to offer a high-quality product and to associate your brand with the popularity of these profiles.
  • Curate a meme collection. This is a blend of the two options mentioned above. You can start collecting memes you see on the internet made by other creators. Then, when the time is right, you can post them on your profile. In this way, you can benefit from their popularity. Don’t forget, however, to always credit the meme’s creator.

Do these kinds of strategies work? Yes, memes are among the best kind of content you can post, and they will attract lots of traffic to your page, since they are easy to share. Now, as with everything in marketing, you’ll need to develop a strategy, alongside a calendar and set of criteria that suits your objectives and your audience’s preferences.

Translate the meme for your target audience

If your company has an international audience, it is important to be able to rely on a translation team that can effectively translate your content, including any memes you plan to use.

Since these formats use highly colloquial language, it’s best not to risk a low-quality translation. We specialize in performing reliable translations, finding the right expressions to flawlessly reproduce the meme’s intended meaning. This way, it can be enjoyed by your audience all around the world.

What do you think of implementing a content creation strategy using meme marketing? Are you going to apply it to your brand? Remember, if you want to take how you communicate with your international audience to the next level, we’re here to help. At blarlo, you’ll find the team and support you need.

This post is also available in: Español (Spanish) Français (French) Nederlands (Dutch) Deutsch (German)