The translation of colloquial expressions in any type of text can become one of the keys to success for contents promoting the services or products of your company. Below, we’ll tell you why this is so complex and important for you to achieve your goals.
What types of problems come about as a result of colloquial language?
As the manager of a business, you surely know that your potential clients must be spoken to in their language. But if you want to internationalize your business, what can you do so that all your content has the same effect on anyone who reads it.
The best thing to do is to trust solely in professional translators who have to face the following problems:
· Does the same expression exist in the target language?
· Does the phrase to be translated mean the same thing or can it be offensive?
· Is it better to use a more current expression with a similar meaning?
These three questions have a complex response and only professionals with the necessary knowledge are able to answer correctly.
In the end, your text maintaining its fresh edge, flow, and meaning as you intended when you wrote it will depend on the professionalism of the translator. Therefore, it is essential for the translator to be up to date with current expressions to be able to bring the text and the potential client together and get the sale.
Is translation as complicated in lesser used languages?
The most usual thing is to use English for these types of translations. There is a lot of information and there are resources to consult for English but, what happens if your potential market is in Germany, Japan, or France? The temptation to use an online machine translation service is the worst possible choice.
Remember that only a professional is familiar with the sayings, expressions, and grammatical ins and outs to make your content the perfect way to promote your business. On many occasions, it is common for the translation of a sentence to become a true dilemma amongst several professionals who are seeking the best way to capture the essence of the message.
As you can probably imagine, this exhaustive task cannot be done by a machine translation website which could just turn expressions into literal translations that are incomprehensible. A poorly done translation causes you to lose the person reading it.
Thus, any sentence or catchy phrase that you want to include in your text to hook your potential customers must be translated by people who are experts in doing this type of work.
The translation of colloquial expressions is always a challenge for professionals, but the results of their labor will always be on par with your needs. Don’t rule out using colloquial expressions and don’t fall into the trap of translating these expressions too literally as you can lose everything you had gained in the blink of an eye.
This post is also available in: Español (Spanish)