Currently, the real estate sector is one of the strongest in the country, which benefits a lot of different businesses. However, there are still many real estate companies or owners that do not get as much out of it as they could. Therefore, in this post, we are going to analyse how translation is a fundamental aspect when it comes to attracting clients.
How to take advantage of the current situation in the real estate sector
In the last few years, the number of foreign home owners in Spain has soared, especially the purchase of second homes in areas close to the Mediterranean. However, many other parts of the country are also seeking attention from buyers, either for private purposes or to refurbish dwellings and then sell them.
Close to 20% of housing currently being sold ends up in the hands of foreigners, which could become a golden opportunity for you. Want to know why?
Use of the buyer’s language
If you want to sell the properties you own and approach the foreign market, first you should carry out an analysis of the nationality of the regular buyers in the region. That way, you can establish the languages you need to use.
From there, you can offer bilingual services to make the information available to stakeholders in a clear and easy-to-understand way. This will increase confidence in your company, making the sale much simpler and
taking into account that the markets are very competitive. So, don’t think of a translation service as an expense, but rather an investment. This way, you will be able to access new clients, open up your range of possibilities, and get a much earlier return on your real estate transactions.
Adapt the paperwork correctly
Remember that the sale or purchase of a house is a legal matter in which it is necessary to sign documents and contracts. Here, the role of a sworn and specialised translator is fundamental, as this is the only way both parties will be sure of what they are signing and, at the same time, the legality of the whole process can be verified.
While a first phase of translation is very beneficial for initial contact, attracting attention and bonding with the target audience, this second part is crucial so you don’t incur legal pitfalls or future problems. So, with the right translation service, you can take advantage of an unprecedented business opportunity that is sure to benefit you.
The real estate sector is undergoing big changes and it is important to adapt to them. The international market continues to grow in Spain, meaning translation agencies are all the more relevant. Do you want your business to advance? Then don’t hesitate to contact us. At blarlo, we would love to work with you and help you reach your business goals.