Do you know what the best online clothing retailers and today’s most relevant ad campaigns have in common? Their success is due to more than just the visible work done by creatives – it’s also due to a larger, revolutionary strategy happening behind the scenes. And one of their secrets is using language as a device to effectively reach target audiences. Translation and Localization in Advertising If any company has made a Herculean effort to offer cross-cultural communication that reaches …
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Choosing a translation service provider is essential for the commercial success of many companies. When you try to globalize your business, for example, your likelihood of breaking into new markets will largely depend on the quality and accuracy of your message in different languages. Similarly, if you’re looking to establish relationships with brands and professionals in other countries, your internal communication has to be fluent and precise, and only the best agencies can offer this. Now, do you know how …
Every company needs to regularly review their marketing strategy in order to increase sales and to improve turnover. That’s why it is worth analyzing the market carefully to discover the different possibilities for growth. We are going to explain to you some of the most simple and effective resources that you can use to make your business grow. Here are some of the approaches to increase your sales These are some of the initiatives that we recommend you put into …
As you know, streaming has become a core model of today’s online communication. In fact, many people are now working in this industry. There are also many events that have been broadcast live around the world, which has proven its effectiveness for companies and brands. However, it’s not enough to just set up a camera and record, some things need to be taken into account for the plan to be a success. How does streaming benefit brands? The following points …
In this post we will analyze the role of translation as a tool in the development of international tourism. It’s true that there are institutional or private campaigns aimed at attracting an international audience. However, oftentimes tourist integration in their destination country is not taken into account. We want to explain how translation can be your best ally in this process. The economic importance of tourism In Spain, tourism accounts for over 10% of GDP in the best seasons, a …