Taking into consideration all the elements of your e-commerce site requiring translation will offer you greater control when it comes to establishing you brand image before customers. Communication is a key element for connecting with your customers and, at the same time, will naturally vary according to their profile, age and socio-economic level, among other factors. That’s why it’s important that you look after this tool, not just on your main homepage, but also in your translations. Aspects to bear in mind when it …
Author: Carmelo Gayubo
Translating PrestaShop 1.6 to English is a task you cannot afford to pass up on. The message you send to your visitors is essential in order to convert them into buyers. That’s why you need correct and appropriate translations. But, do you know which aspects are the most important? Benefits of the Translator profile This option can be used to grant certain permissions in order to export and import files and edit your store’s translations. This allows you to work …
Scientific translation is probably one of the most complex. As you can imagine, it is not only the actual words that must be taken into account, but also the specific meaning that these terms have in scientific language. And so, translation in science has little to do with the more literary or colloquial translation you may be used to. That is why, in this article, we wish to convey the importance of having professional translators when it comes to scientific-technical …
Perhaps on more than one occasion you have wondered why we don’t have machines completing all the translation work. Nowadays, with digital dictionaries and such precise computer programming, we might think that human translation is on its last legs. However, as we will see in this article, the reality is very different. It’s true that we can use software to translate texts, but the work of people in post-editing is still fundamental. What is post-editing and why is human translation …
A fundamental element when doing business on an international scale is the role of translation in customer experience or CX. You must keep in mind that the customer experience is key to the healthy growth of our business and influences the company’s brand image and reputation. Well, the way we address our current or potential customers will be decisive in their attitude towards us; we need to convey our interest, our understanding of each country’s culture, our attention to detail …