Big data has become one of the greatest technological advances of this millennium. There are also an array of trends within this field that can have an impact on companies. Here, we explain its main characteristics and what kind of future can be expected from this new model.
What is big data? Most notable trends
To begin, the concept of big data refers to large volumes of data that are generated so rapidly and in such large quantities that they cannot be analyzed by conventional technologies. However, in today’s age, we now have systems capable of measuring and drawing conclusions from this data.
The main complexity of these datasets is that there is no pre-existing relationship between them. Now, with new computing technologies, relevant information can be extracted. This analysis model has been behind countless events in recent years: from Trump’s first campaign to Brexit.
These are some of the trends that are currently developing:
Data process automation
Performing macroscale analysis has real utility for all types of companies. For example, organizing all the information that the company receives in real time. No matter how many sales you make or calls you receive, an analysis model like this will be able to adequately measure all information.
Artificial intelligence and machine learning
This can be an impressive combination. Decision processes can be automated through AI to draw conclusions from the data that is being collected.
Real-time analytics
One advantage is that you can automate a good part of the data processes. That is, as data sets are produced and recorded, relationships and patterns can be formed between them. For example, if you start making sales on your e-commerce site, you will be able to obtain significant real-time information about those sales with a large-scale analysis model (that is, understand the trends or motivations behind the sales).
Edge computing
This technology promises to revolutionize the Internet in terms of the items and time in which information is uploaded to the cloud. Imagine a world where you have an almost infinite capacity to receive information and analyze it with large-scale analysis.
Security and data privacy
Cybersecurity has become one of the main needs of companies and institutions. Thanks to big data, the capacity of connectivity and information never ceases to grow. Precisely for this reason, these trends must go hand-in-hand to guarantee the security of all the information that is collected.
These are just a few of the many areas of research and development that this technology is currently experiencing, but this list could easily be expanded.
In short, big data is already changing the world and you will have to adapt your company to this reality. If you want to grow your business and need a translation team, you can count on blarlo!
