• Recent Posts
  • Recent Comments
    • ÂżPor quĂ© los traductores profesionales son rentables para tu e-commerce? - Blarlo on The importance of being present in the B2C (Business-to-Consumer) e-commerce
  • Archives
    • February 2024
    • January 2024
    • December 2023
    • November 2023
    • October 2023
    • September 2023
    • August 2023
    • July 2023
    • June 2023
    • May 2023
    • April 2023
    • March 2023
    • February 2023
    • January 2023
    • December 2022
    • November 2022
    • October 2022
    • September 2022
    • August 2022
    • July 2022
    • June 2022
    • May 2022
    • April 2022
    • March 2022
    • February 2022
    • January 2022
    • August 2021
    • February 2021
    • January 2021
    • November 2020
    • April 2020
    • March 2020
    • January 2020
    • December 2019
    • November 2019
    • October 2019
    • September 2019
    • August 2019
    • June 2019
    • April 2019
    • March 2019
    • February 2019
    • January 2019
    • December 2018
    • November 2018
    • October 2018
    • September 2018
    • August 2018
    • July 2018
    • June 2018
    • May 2018
    • February 2018
    • January 2018
    • November 2017
    • September 2017
    • August 2017
    • March 2017
  • Categories
    • Business
    • Culture and localization
    • E-commerce
    • Multilingual tourism
    • News
    • Orthography
    • Professional Translators
    • Specialised translation
    • Technologie
    • Translation tips
    • Uncategorized
  • Meta
    • Log in
    • Entries feed
    • Comments feed
    • WordPress.org

The need for digital transformation in SMEs

blarlo como agencia de traducciĂłn ayuda cumplir los requisitos de la digitalizaciĂłn para PYMES
Do you need translation services?
Contact us now to get a quote

Over the past few years, the need for digital transformation of SMEs in Spain has become an increasingly prominent topic. While it’s certainly a pending issue in the business world, today it’s easier than ever to make it a reality. This is why we’d like to talk to you about the main obstacles, the advantages such a change can offer, and the doors that will open when you dive into the online world.

The need to modernize SMEs in Spain

Digital transformation simply consists of implementing digital and technological functions and elements into a company’s daily operations. It involves actions as straightforward as using a management software for expenses and accounts, using social media, or having a website for selling your products. What’s more, this model change also comes with plenty of benefits:

  • You offer customers a convenient platform. A good digital platform for selling products or for offering online customer service helps them do their shopping and resolve any queries. This way, they won’t need to go to your physical point of sale every time they need something.
  • It improves the way your company operates. You’ll have a proper record of everything. Not only this, digital transformation also goes hand in hand with other key aspects such as digital cybersecurity. Errors or interruptions that may come up in the workflow are reduced.
  • Sales go up. Generally speaking, digitalizing a company also leads to an increase in sales. Just think that, by opening an e-commerce business and offering your services online, you’re expanding your target audience. Therefore, if you pair this with good marketing and communications, it’s highly likely that your turnover will increase.

Ultimately, it’s a model change that can offer several advantages. In addition, it doesn’t have to come with loads of additional expenses for your company. We’ll tell you why.

Take advantage of Next Generation funding

Spain, as well as the European Union in general, is committed to the digitalization of its SMEs. It’s an obvious necessity in order to promote a more competitive and global economy. Today, it’s not only the big players that operate globally. There are also lots of SMEs that, while they may not have as many employees, are able to sell their products all over their country and beyond. This is why new grants become available every year that can bear a significant portion of your company’s digitalization costs. From creating a website all the way up to investing in a cybersecurity system.

These subsidies are part of the Next Generation funding scheme, which aims to modernize European economies over the next 10 years. In Spain, specifically, these kinds of schemes and national grants go by the name Kit Digital, and several subsidy packages are already available.

If you’re looking for something more local, many autonomous communities or municipalities offer grants and subsidies of this kind. We recommend that you check with your accounting firm or that you check your local government websites to find all the opportunities offered within this business modernization process that’s taking place all over the continent.

Internationalization, a window of opportunity for your company’s growth

How can you take advantage of these kinds of digital grants, and how can you modernize your company for it to grow and still be competitive? The clear answer is: by taking the opportunities the Internet has to offer. One of these has to do with selling your products all around the world. A great way to make this happen is by identifying micro niches (or small market niches) that can help you to generate income and stand out among the competition.

And what do you need to start internationalizing your business? First of all, you need a solid digital infrastructure you can rely on to sell your products and enter foreign markets. The second ingredient is mastering the language and developing a good communication strategy to set you apart from your competition. This second point inevitably requires you to place your website in the hands of a translation agency that can adapt and polish your international communications. In this way, you’ll be able to connect with your audience in different languages all over the world, gain their trust, and increase your sales abroad.

As you can see from what we’ve discussed in this article, the digital transformation of SMEs is a process that is here to stay. If you still haven’t started modernizing your company, now is the time to take the plunge. If you’re interested in conquering other markets, now you can do so with the support of professional translators, just like the ones we work with at blarlo.

Get in touch to receive non-binding tailored advice!

This post is also available in: Español (Spanish) Français (French) Nederlands (Dutch) Deutsch (German)