The tourist experience is made up of all the feelings, emotions, and impressions that travelers have during a trip. It includes everything: their accommodation, the activities they do, and how easy they find it to communicate their needs to staff. It’s important that their experience is positive in regards to hotels and other tourist businesses. We’d like to give you some ideas for improving the impression your business makes on tourists.
How to Improve Your Clients’ Experience
We’re going to tackle some of the most key points:
1. Focus on the client.
The first thing is to be receptive to the client’s needs, and even more so when they actively express those needs. For example, if you own a hotel and multiple tourists have complained about something the hotel offers (the cleaning service, the food, etc.), take note of their complaints and fix the problem. This will make the experience of future clients much more positive.
2. Make sure you give enough options.
Offering alternatives can go a long way in making a client feel comfortable during their trip. We’ll give you a simple example: you shouldn’t offer a closed menu. You need to keep allergens and personal taste in mind for each client (they may be vegetarian). Alternative menu items are very helpful.
This concept can be applied to all kinds of situations. Offer different types of excursions, alternative routes, and be flexible with the schedules and wishes of your clients. This involves a certain amount of flexibility in your business which clients will appreciate at the end of their trip.
3. Have a comfortable flow of communication.
This is relevant both before and after the booking stage. It’s important that you communicate well with clients that are trusting in your business or service, whether it’s a hotel, a tour, or a guided excursion.
The key here is being human and approachable in your communication. Answer their questions promptly, give any explanations they ask for, and show that you’re always available to help. Treating your clients well is essential for a positive experience.
4. Think about your client on the whole.
How are they going to start and end their trip? At what point does your business come into play? What emotional state might your client be in at that time? For example, if your business is picking up tourists at the airport, they will likely have questions for you. This means that having knowledgeable staff is invaluable.
The Role of Translation in the Tourist Experience
As you can see from the previous examples, there’s a common factor here that can improve the experience of any client: comprehension. You’ll be able to facilitate the proper understanding if you trust a translation team to fine-tune your website or to communicate with clients via email if they contact you from other countries.
In short, improving tourist experiences only requires one thing: investment. This will result in a better brand image and more clients in the future. At blarlo, we can help you achieve that growth.
This post is also available in: Español (Spanish) Français (French) Nederlands (Dutch) Deutsch (German)
