Nowadays, the audiovisual format is one of the most effective ways to connect with customers and users. However, one of the disadvantages of this type of media is language, which may limit your ability to convey your message and communicate with people who don’t speak the same language. A practical solution for providing content that crosses borders is the translation of corporate videos. Whatever form of audiovisual material you choose to use, the objective is always the same: to be …
Category: Business
Translation in content marketing is one of the most important factors in securing the success of a website. Below, we tell you what it consists of and why it is essential to have professionals to carry out this service. What is content marketing translation? It basically entails the translation of the contents of a web page. However, directly translating your web content into another language may cause the following problems: – A lack of adaptation to your potential customer. The …
Translating posts on social media is something that many companies do nowadays to develop their marketing strategies and help them exchange and share information with their users and customers. It is a complex but very useful task, as it allows companies to reach international markets and obtain greater business opportunities. It’s important for social media translation to be done by a qualified professional with in-depth knowledge of the target language and culture. In this way, social media posts will have …
A fundamental element when doing business on an international scale is the role of translation in customer experience or CX. You must keep in mind that the customer experience is key to the healthy growth of our business and influences the company’s brand image and reputation. Well, the way we address our current or potential customers will be decisive in their attitude towards us; we need to convey our interest, our understanding of each country’s culture, our attention to detail …
SEO translation is one of the most effective resources for the successful internationalization of your business. Find out more about its characteristics and advantages. Translation and SEO SEO, or Search Engine Optimization, is the set of actions that are carried out to improve the positioning of your company’s website in your country’s SERP (Search Engine Results Pages) When it comes to translating the keywords you use to help search engines find your business, you can’t just resort to literal translation. …