International content marketing is always effective for a company to conquer other markets and attract foreign customers. But do you know what are the most important factors in this way of selling? International content marketing opens doors to new frontiers Content marketing without borders is a logical extension of the undoubted success of an effective content strategy. However, for it to be a successful strategy, you must take into account several essential aspects, which we will present below. It’s not …
Author: Óscar Martín
Have you thought about translating your website? If you have taken the step of taking your business online, it makes sense to ask yourself if it’s worth your time and money to invest in content translation. In this blog post, we will try to explain why this is an aspect that you should not overlook if you want your company to prosper. Web translation: the success of content internationalization In an increasingly globalized world, it seems essential that information be …
Thanks to internationalization, the translation of a food e-commerce site may be an infallible resource to increase the number of customers. Do you know what factors you should take into account to achieve the best result? Culture, essential for the translation of a food e-commerce site The translation of food e-commerce sites should be neither complete nor literal. You may be surprised by such information, but what works in Spain does not necessarily work in another country. In other words, …
SEO translation is one of the most effective resources for the successful internationalization of your business. Find out more about its characteristics and advantages. Translation and SEO SEO, or Search Engine Optimization, is the set of actions that are carried out to improve the positioning of your company’s website in your country’s SERP (Search Engine Results Pages) When it comes to translating the keywords you use to help search engines find your business, you can’t just resort to literal translation. …
Did you know that the translation of videogames is one of the greatest challenges that sector professionals can face? In this day and age, the gaming industry is one of the industries with the greatest invoicing numbers on the market as it involves thousands of companies and millions of gamers around the world. Globalization and online competition among users have turned the industry in to a very powerful one. Nevertheless, what role do translators play in this world? Particularities of …