Translating posts on social media is something that many companies do nowadays to develop their marketing strategies and help them exchange and share information with their users and customers. It is a complex but very useful task, as it allows companies to reach international markets and obtain greater business opportunities. It’s important for social media translation to be done by a qualified professional with in-depth knowledge of the target language and culture. In this way, social media posts will have …
Author: Carmelo Gayubo
Translation in content marketing is one of the most important factors in securing the success of a website. Below, we tell you what it consists of and why it is essential to have professionals to carry out this service. What is content marketing translation? It basically entails the translation of the contents of a web page. However, directly translating your web content into another language may cause the following problems: – A lack of adaptation to your potential customer. The …
Do you know what legal translation or judicial translation consists of? This discipline is concerned with making legal texts and court documents in one language comprehensible in another language. The professionals in this sector are legal translators, who are highly qualified and have a perfect command of both languages to be translated and the legislative, legal and cultural frameworks of the countries to which they must refer. What is legal translation? To put it simply, the work of professionals in …
Machine translation is an inefficient way of adapting texts, as it may jeopardize a company’s reputation. Nowadays, technological advances allow us to translate texts quickly and conveniently. However, this carries a lot of risk, as it’s easy to fall into basic typing errors. Users who actively participate in the world of social media tend to be very demanding with the content they share. Texts that contain translation mistakes will be discarded without a shadow of a doubt. Therefore, if you …
When it comes to business internationalization, the concept of transcreation is becoming a key element. Creative translation is essential if you aspire to expand your business to other countries. Would you like to know why? What is transcreation? “Transcreation” or “creative translation” is defined as the translation service that goes beyond the mere transposition of words from one language to another. It involves adapting the translation of texts that are usually created with commercial purposes, while taking into account the cultural …