Many are talking about the importance of technological globalization. And, also, about how the Internet is breaking down more and more barriers; especially in terms of commerce. However, at the same time, it has a huge influence on other daily aspects of life: public health, entertainment, etc. If you’re a business owner, read on, because this will interest you. Characteristics of technological globalization Let’s have a look at some defining aspects of this new global era. 1. The presence of …
Author: Carmelo Gayubo
Layout and translation services are among the most common and requested by companies. Translation is of obvious importance, but layout is sometimes overlooked. That’s why we’re going to explain what it is and the main competitive advantages it brings you. In fact, these two services often go hand in hand. What is text layout? Essentially, it’s about creating the best possible final text format. It is a task that involves various aspects, such as the font, the visual elements to …
If you own or work in a winery, you probably know that wine technical sheets are extremely important. This is especially the case if they are intended for wines that you are going to export. The reason for this is intuitive. Sometimes you don’t have the opportunity to send samples for clients to try. And in these circumstances, having a good product description will make things much easier. We’re going to explain a bit more about why your company should …
China, the Asian giant, has become one of the most profitable markets in the world. Hundreds or even thousands of Spanish companies are trying to carve out a niche for themselves to export their products to the country. You could do it too, irrespective of whether you’re a traditional company, a sizeable company or an SME that operates as an e-business. It has never been easier to sell a food product overseas. But take care as it does present a …
Apart from being good, there is a single requirement for a successful advertising campaign: it must connect with its audience. There are a number of ways to achieve this: hitting home with your message, being creative and attention-grabbing, etc. But one of your strategy’s main goals must be to use language with which readers identify. Whatever country they come from. Why is it so important to translate campaigns? International marketing in the age of the internet can give your business …