Localization is one of the most important processes within professional translation. However, it continues to be a rather unknown element for some companies. Therefore, we want to explain why it is going to determine the success or failure of a translation, and how exactly it is done. What does localizing a translation involve? Translation is a linguistic matter, a process in which we take a text from one language, and transfer it into another. The idea is to use equivalent …
Author: Carmelo Gayubo
If you’re planning to internationalize your company when the time comes, you’ll need to have a good grasp of the most common business languages. To do so, the best option is to work with a professional translation agency to help you maintain fluid communication. Now, if you want to take this step forward, first you have to find out what the most important languages in the business world are. Use these languages for your international business Today, these are the …
When a company sells its products abroad, translating their labels is one of the most delicate processes they must carry out. Since labels contain sensitive information, it’s always a good idea to place this job in the hands of professionals. Below we explain all the complexities involved in this phase. Aspects to consider when translating labels Labels can vary depending on the industry. Generally, food and agricultural products have more extensive labels, since they contain more information. In the fashion …
Sometimes having professional translators just does not cut it, and what you really need is a specialized translation agency that can outline each job with greater precision. Unsure about what topics these agencies can specialize in? We’ll explain everything here. A vast network of specialized services at your disposal Depending on what needs to be translated, certain professionals will be required over others, given that a legal document differs from a literary one. For this reason, finding native professionals who …
There is a very close relationship between business and international marketing. At the end of the day, if you want to expand your company to reach new horizons, you’ll have to rely on advertising. For this reason, it’s fundamental to have a good marketing strategy in place that can help position your products in new foreign markets. In this complex process, correctly using the target country’s language is essential to guarantee success. We’ll explain why What does international marketing involve? …