Do you know what the best online clothing retailers and today’s most relevant ad campaigns have in common? Their success is due to more than just the visible work done by creatives – it’s also due to a larger, revolutionary strategy happening behind the scenes. And one of their secrets is using language as a device to effectively reach target audiences. Translation and Localization in Advertising If any company has made a Herculean effort to offer cross-cultural communication that reaches …
Author: Carmelo Gayubo
Choosing a translation service provider is essential for the commercial success of many companies. When you try to globalize your business, for example, your likelihood of breaking into new markets will largely depend on the quality and accuracy of your message in different languages. Similarly, if you’re looking to establish relationships with brands and professionals in other countries, your internal communication has to be fluent and precise, and only the best agencies can offer this. Now, do you know how …
Every company needs to regularly review their marketing strategy in order to increase sales and to improve turnover. That’s why it is worth analyzing the market carefully to discover the different possibilities for growth. We are going to explain to you some of the most simple and effective resources that you can use to make your business grow. Here are some of the approaches to increase your sales These are some of the initiatives that we recommend you put into …
To what extent do you need a translation agency for your video games? Is this a vital service that will help determine the success of these products on the market? It definitely is, and here are a few examples of how. In just a few lines, we are going to explain why language has become so important in this format and how you can quickly adapt to this new context. The gaming boom This industry is now one of the …
A professional translation requires a high degree of accuracy. To guarantee this commitment to quality, each translation must go through different steps to ensure that a text maintains its original form, sense and meaning. In the final step, editing and proofreading are two of the most important processes involved, and they are typically carried out together. Read on to understand why. What are the differences between editing and proofreading? Editing is the process of improving the quality of a text. …