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Archive of month: 2017

Benefits of using translation memories
Benefits of using translation memories
Imagine that a brand of cars brings a new model to market and needs to translate the user manual into multiple languages. It is quite likely that most of the new manual is the same as the manual for the previous model, which would mean re-t...
Benefits of outsourcing translations
Benefits of outsourcing translations
If a company wishes to grow and expand its market beyond their national borders, they must have the linguistic capacity to communicate with their target customers and make them fall in love with their product and not another already on the ...
How to sell more on Black Friday
How to sell more on Black Friday
The figures do not lie, the increase in online sales has exploded in recent years. The turnover generated from e-commerce was close to 22,000 million Euro in 2016; an increase of 23.3% on 2015. One of the reasons that online sales have rece...
Be careful of emojis and their meanings
Be careful of emojis and their meanings
Emojis have become a routine and seemingly simple form of communication in which, with a single symbol, an emotion or feeling is represented. There are even those who advocate that use of an exclusive communication language consisting entir...
Localising e-commerce
Most online shops often start translating exclusively their main website into the languages of the countries where their customers are or where they want to have a presence. But almost immediately they detect that buyers hope to be able to ...
Online Fashion and Languages
Online Fashion and Languages
Did you know that each euro that is invested in translation and adaptation of websites turns into profit that is 20 times greater? Did you know that fashion companies with international presence and online sales have their websites translat...