Archive of month: 2017

Benefits of using translation memories
Imagine that a brand of cars brings a new model to market and needs to translate the user manual into multiple languages. It is quite likely that most of the new manual is the same as the manual for the previous model, which would mean re-t...
Benefits of outsourcing translations
If a company wishes to grow and expand its market beyond their national borders, they must have the linguistic capacity to communicate with their target customers and make them fall in love with their product and not another already on the ...
Tips for using social media on an international-scale
Social media is not only part of daily life for individuals all around the world it is also an important marketing tool for companies. It is a very powerful means through which to send a message and this is demonstrated further when users c...
What should you translate if you have an e-commerce site?
The key objective of any online store is to increase sales as far as possible. One of the ways to achieve such an increase in sales is to open the borders and expand your business to foreign countries. But, what should you translate from ...
How to sell more on Black Friday
The figures do not lie, the increase in online sales has exploded in recent years. The turnover generated from e-commerce was close to 22,000 million Euro in 2016; an increase of 23.3% on 2015. One of the reasons that online sales have rece...
Advice on setting up a multilingual support team
The Internet has opened doors to products all around the world. No matter where the seller and the buyer are, the network has connected them together. There are numerous points in the sales process in which the buyer may need advice from th...
Be careful of emojis and their meanings
Emojis have become a routine and seemingly simple form of communication in which, with a single symbol, an emotion or feeling is represented. There are even those who advocate that use of an exclusive communication language consisting entir...
Marrying a foreigner in Spain
Spain is a country in which several different cultures coexist, so that the mixed relationships are common, that is to say, where a Spanish citizen weds a foreign citizen. Before a mixed marriage can be performed it is necessary to submit a...
Translate your newsletters and grow your potential reach
Newsletters are a key tool when developing an online business. They allow a means of direct communication with subscribed customers as well as a means to provide extremely valuable metrics on the marketing campaigns being carried out by the...
International Translation Day 2017: history and activities
  We are celebrating because the 30th September, International Translation Day, is now very near. On this occasion, this article is dedicated to all our collaborators that are the bridge between languages and cultures, and who wor...
Localising e-commerce
Most online shops often start translating exclusively their main website into the languages of the countries where their customers are or where they want to have a presence. But almost immediately they detect that buyers hope to be able to ...
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