In 2011, during the University Entrance Tests in the Basque Country, a mistake in the Basque version of the Chemistry exam needed the education authorities to intervene. The statement read “molecular iodine” where it should have been “potassium iodide”, which directly affected over 1,500 students. Even though this was in an academic context, the incident clearly illustrates how a problem with terminology can impact critical processes. For a translation agency in Bilbao and a Basque translator, this type of incident …
Category: Noticias
Sustainable marketing advertises products and services in an environmentally and socially responsible way. It involves rolling out actions to minimize the negative impact of commercial activities while making consumers more aware about the environment. But what relationship is there between green marketing and language? This post looks at the specific characteristics of translations in your communications. What is sustainable marketing? Green marketing could be defined as a business strategy that strives to meet the needs of the present without compromising …
Generation Z, otherwise known as Gen Z, refers to young people born between the middle of the 90s and the 2000s. Given that they make up an increasingly relevant demographic group in modern society, it’s important to understand what makes them tick, how to catch their attention, and how to work on our targeting and communication strategies to engage them. Would you like to learn more about Generation Z? Characteristics of Generation Z Generation Z or so-called centennials, is the …
Spain’s main imports stand out for their diversity. Accurate and high quality translations are the key to being successful and boosting their positive impact on the national economy. Discover the importance of language services in foreign trade! Imports in Spain Spain is heavily dependent on imports to meet its demand for products and services. This is why we buy a wide range of goods from other countries; everything from food and beverages to machinery, chemicals, energy resources and electronics. This …
Linguistic diversity is a human treasure that connects us with our ancestors. In this article, we pay tribute to some of the oldest and most endangered languages. Would you like to find out more? A cultural heritage that deserves protecting Each language represents a unique way of thinking, communicating and understanding the world. Every time one of them disappears, so does all the ancestral knowledge associated with it, including lifestyles, belief systems and artistic expression. Its very existence enriches creativity …