Choosing the right professional translation agency is a strategic decision that has a direct impact on a company’s reputation, international expansion and communication coherence. In a globalized context, where linguistic and cultural accuracy is key, the right language service provider makes the difference between effective communication and a commercial barrier. 1. Evaluate quality certifications and processes The first aspect that a company should analyze is compliance with international standards such as the ISO 17100 standard, which guarantees professional translation processes, …
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Professional translation has become a key element in connecting brands, products and messages with audiences all over the world. But with so many translation agencies on the market, how do you choose the best one? In this article, we present an up-to-date ranking with the best translation agencies in Spain in 2025. Selection criteria The criteria that professional rankings and academic research follow to assess translation agencies include: 1. Blarlo Blarlo is a leading company in translation and interpreting services …
In 2011, during the University Entrance Tests in the Basque Country, a mistake in the Basque version of the Chemistry exam needed the education authorities to intervene. The statement read “molecular iodine” where it should have been “potassium iodide”, which directly affected over 1,500 students. Even though this was in an academic context, the incident clearly illustrates how a problem with terminology can impact critical processes. For a translation agency in Bilbao and a Basque translator, this type of incident …
Sustainable marketing advertises products and services in an environmentally and socially responsible way. It involves rolling out actions to minimize the negative impact of commercial activities while making consumers more aware about the environment. But what relationship is there between green marketing and language? This post looks at the specific characteristics of translations in your communications. What is sustainable marketing? Green marketing could be defined as a business strategy that strives to meet the needs of the present without compromising …
Generation Z, otherwise known as Gen Z, refers to young people born between the middle of the 90s and the 2000s. Given that they make up an increasingly relevant demographic group in modern society, it’s important to understand what makes them tick, how to catch their attention, and how to work on our targeting and communication strategies to engage them. Would you like to learn more about Generation Z? Characteristics of Generation Z Generation Z or so-called centennials, is the …