Today, social networks such as Facebook, LinkedIn or Google +, among others, allow users to get closer to potential customers, making them an optimal tool for selling on social media. Have you heard about social selling? In this article, we tell you what it entails and how to apply it. What is social selling and what does it involve? Social selling is the technique of using social media language with the aim of selling something. Through it, you can get …
Category: Business
The current era of digitalization in which we live offers great opportunities to grow a business on an international scale. These opportunities include exploring new markets or selling in different countries around the world without the need to have a physical store. In truth, it may be that your store has already crossed borders and that a contact thousands of miles away ends up turning into a potential customer who shops at your online store. Yet, how do users in …
Did you know that interviews are one of the most frequently transcribed formats? That’s right, and it’s not particularly surprising, since they make up an important chunk of the work done by journalists, researchers, etc. You may already know that they can be transcribed in several different ways, and in this article we’re going to talk about how to transcribe an interview so that it’s as faithful as possible to the original material, free of errors, and done in the …
Very frequently, the strategies that multilingual companies employ to promote their brands in the foreign market fail in one key respect: communication. For this reason, translation techniques in the field of digital marketing have become a fundamental aspect for this type of company. The level of connection between markets of different languages is a point that cannot be ignored if you want your business to grow. It’s simple: to sell in a particular market, you have to know how to …
El SEO (search engine optimization) se ha convertido a día de hoy en un aspecto clave para las empresas con presencia en Internet. Si tienes un sitio web o un blog y este no está optimizado para los buscadores, no podrás aparecer en los primeros lugares de búsqueda. Esto se tiene muy en cuenta en la mayoría de las corporaciones; sin embargo, no se suelen aplicar los mismos criterios para la traduccion SEO. Muchas veces, se da prioridad a otros aspectos como la …