Multinational Spanish brands are the big companies that have made a lot of moves to position the country as a reference in international markets. Obviously this hasn’t been simple, and in many cases it is due to strategic work that has been correctly carried out. Let’s take a look at some of the reasons that have led to business success, so that your company can emulate them. What have the Spanish multinationals done well? Inditex, Iberdrola and Telefonica are just …
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