Sustainable marketing advertises products and services in an environmentally and socially responsible way. It involves rolling out actions to minimize the negative impact of commercial activities while making consumers more aware about the environment. But what relationship is there between green marketing and language? This post looks at the specific characteristics of translations in your communications. What is sustainable marketing? Green marketing could be defined as a business strategy that strives to meet the needs of the present without compromising …
Month: January 2025
Generation Z, otherwise known as Gen Z, refers to young people born between the middle of the 90s and the 2000s. Given that they make up an increasingly relevant demographic group in modern society, it’s important to understand what makes them tick, how to catch their attention, and how to work on our targeting and communication strategies to engage them. Would you like to learn more about Generation Z? Characteristics of Generation Z Generation Z or so-called centennials, is the …