Multinational Spanish brands are the big companies that have made a lot of moves to position the country as a reference in international markets. Obviously this hasn’t been simple, and in many cases it is due to strategic work that has been correctly carried out. Let’s take a look at some of the reasons that have led to business success, so that your company can emulate them. What have the Spanish multinationals done well? Inditex, Iberdrola and Telefonica are just …
Category: Culture and Localization
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Culture and localization are two fundamental concepts in professional translation. This space is dedicated to interesting facts and the characteristics of each language.
International hotels are a sign of prestige. They have the ability to attract people from all over the globe and connect paradisiacal destinations with those eager to see the world. But what makes a hotel an international benchmark? In short, everything depends on having a well-functioning commercial strategy that captures the public’s attention. The key is precisely there, with the public. We’ll tell you all about it. The importance of language There exists a cliché that English is the language …
Over the past few years, the need for digital transformation of SMEs in Spain has become an increasingly prominent topic. While it’s certainly a pending issue in the business world, today it’s easier than ever to make it a reality. This is why we’d like to talk to you about the main obstacles, the advantages such a change can offer, and the doors that will open when you dive into the online world. The need to modernize SMEs in Spain …
Does your company need documents or communications translated into Norwegian? If so, your best option is to do it with help of professionals. This Nordic language is radically different from any language that has evolved from Latin. That’s why it’s important that you take expert advice on the tone, the dialect or the translation style of your texts. Let us explain! Translation agency with Norwegian services These days, the digital economy provides a real opportunity for many companies. There are …
Localization is one of the most important processes within professional translation. However, it continues to be a rather unknown element for some companies. Therefore, we want to explain why it is going to determine the success or failure of a translation, and how exactly it is done. What does localizing a translation involve? Translation is a linguistic matter, a process in which we take a text from one language, and transfer it into another. The idea is to use equivalent …