Archive of month: November 2017

Benefits of using translation memories

Imagine that a brand of cars brings a new model to market and needs to translate the user manual into multiple languages. It is quite likely that most of the new manual is the same as the manual for the previous model, which would mean re-translating something that has already been translated. To solve this […]...

Benefits of outsourcing translations

If a company wishes to grow and expand its market beyond their national borders, they must have the linguistic capacity to communicate with their target customers and make them fall in love with their product and not another already on the market. Effective communication is more than just the words chosen; it encompasses the meaning […]...

Tips for using social media on an international-scale

Social media is not only part of daily life for individuals all around the world it is also an important marketing tool for companies. It is a very powerful means through which to send a message and this is demonstrated further when users comment or share the content you have posted. Social media platforms allow […]...

What should you translate if you have an e-commerce site?

The key objective of any online store is to increase sales as far as possible. One of the ways to achieve such an increase in sales is to open the borders and expand your business to foreign countries. But, what should you translate from your e-commerce site to ensure that you connect with the rest of the world?   […]...

How to sell more on Black Friday

The figures do not lie, the increase in online sales has exploded in recent years. The turnover generated from e-commerce was close to 22,000 million Euro in 2016; an increase of 23.3% on 2015. One of the reasons that online sales have recently risen to new heights is Black Friday. The last Friday of November […]...