The use of artificial intelligence in electronic commerce has revolutionized the world of translation. This technology offers various benefits—above all in terms of precision, efficiency, and speed. Want to find out more about this new reality? Translation with AI The revolutionary arrival of machine translation represents a real breakthrough for e-commerce. In fact, it has hugely reduced language barriers and boosted the fluidity of communications between people from all over the globe. Thanks to its advanced algorithms, it analyzes and …
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ChatGPT is a significant technological innovation in the field of professional translation, as artificial intelligence offers us new opportunities to facilitate and streamline the work of professional translators. Want to find out more about this powerful AI-based platform? We’ll let you know how to apply it, what the benefits are, and how it can be paired with human translation to offer maximum precision. A deeper look into ChatGPT OpenAI developed this language model which uses artificial intelligence to generate responses …
Sustainable marketing advertises products and services in an environmentally and socially responsible way. It involves rolling out actions to minimize the negative impact of commercial activities while making consumers more aware about the environment. But what relationship is there between green marketing and language? This post looks at the specific characteristics of translations in your communications. What is sustainablemarketing? Green marketing could be defined as a business strategy that strives to meet the needs of the present without compromising the …
Generation Z, otherwise known as Gen Z, refers to young people born between the middle of the 90s and the 2000s. Given that they make up an increasingly relevant demographic group in modern society, it’s important to understand what makes them tick, how to catch their attention, and how to work on our targeting and communication strategies to engage them. Would you like to learn more about Generation Z? Characteristics of Generation Z Generation Z or so-called centennials, is the …
The 2024 Olympic Games brought together hundreds of athletes from over 200 countries. At this human, international, and sporting event, communication and translation played a fundamental role in guaranteeing understanding and interaction between participants. Were you aware of just how important language was at the most recent Olympic Games? Can you guess which were the main languages at this Parisian get-together? Find out with us. Most spoken languages at the Olympic Games In Tokyo 2020, 35,000 volunteers offered linguistic assistance …