What are marketing campaigns like for major fashion brands? What channels do they use and how do they approach their customers? To find out, we’re going to do a quick review of their customer-facing communication to see how much importance they give to language as a tool for connecting with their target markets. Marketing Campaigns for Major E-Commerce Fashion Brands First we’ll look at elements that are essential for platforms like Zara and ASOS to be successful worldwide: Easy to …
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