Category: Culture and Localization

When a company has decided to follow an internationalization strategy, having a qualified translation agency is a true need. A presence online is key to communicating with potential international customers. How do you react when you get to a site with poor quality content that is full of spelling and syntax mistakes? You probably distrust the brand and will decide to move on to one of its competitors. This will happen with users from other countries if your translations are …

Since the irruption in our lives of what many call the digital age, borders ceased to exist in a market that could not be more attractive to most businesses. It doesn’t matter if it’s an eCommerce site, any other type of company, or an influencer. Everyone seems to want to sell something in this era in which millions of users spend hours and hours browsing. This is a scenario that explains why social media looks like a huge cake from …

Every piece of advertising is the result of meticulous multi-departmental work in which every detail counts. Its impact on the media is also outstanding. Therefore, the translation of advertising requires maximum rigor, precision, and absolute accuracy in the messages. A translation error in an advertising campaign often results in serious economic loss and damage to the brand’s image. Therefore, if you need a translation agency for your business or marketing content, don’t take any chances: always go to the most …

Translation and localization are concepts that are closely related but their meanings and scope are completely different. Each specialty applies different cultural and functional techniques. Given the importance and interconnectedness between both terms, it is normal for you to perhaps not be able to know when one is a better option than the other. Keep reading to find out what each one is all about. The difference between translation and localization When we speak about translation, we are speaking about …

There are many companies growing abroad that need to communicate with customers and providers in another language. Companies, at times, assign workers with a good language level the task of translating texts, but these individuals are not professional translators. This is a mistake. Before going this route, you should know that you can outsource translations. Just to save a little money, companies can have serious mistakes in their correspondence with important clients. This means not only a bad image but …