Very frequently, the strategies that multilingual companies employ to promote their brands in the foreign market fail in one key respect: communication. For this reason, translation techniques in the field of digital marketing have become a fundamental aspect for this type of company. The level of connection between markets of different languages is a point that cannot be ignored if you want your business to grow. It’s simple: to sell in a particular market, you have to know how to …
Category: Culture and Localization
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Culture and localization are two fundamental concepts in professional translation. This space is dedicated to interesting facts and the characteristics of each language.
El SEO (search engine optimization) se ha convertido a día de hoy en un aspecto clave para las empresas con presencia en Internet. Si tienes un sitio web o un blog y este no está optimizado para los buscadores, no podrás aparecer en los primeros lugares de búsqueda. Esto se tiene muy en cuenta en la mayoría de las corporaciones; sin embargo, no se suelen aplicar los mismos criterios para la traduccion SEO. Muchas veces, se da prioridad a otros aspectos como la …
Nowadays it is essential to have a bespoke content marketing proposal. If you want to outsource this area of your business, you are in the right place. You should know that you have a multitude of options and possibilities to obtain quick and quality translations. You need marketing messages that reach your ideal customer and, for this reason, you must put yourself in the hands of communication professionals. They will know the concepts you need to succeed with your proposal. …
Not everyone acquires knowledge in the same way, that’s why e-learning platforms for businesses are fundamental for offering personalized training. It’s an opportunity to offer knowledge which is adapted to the needs and time of each employee. E-learning training will improve the your employees’ or co-workers’ productivity and performance. In addition to this, it’s a more affordable option that in-person training. Start to retain your company’s talent thanks to innovative educational proposal. Advantages of having an e-learning platform in your …
If you work in the professional sphere, it’s more than likely that you may need to translate an Excel. This type of file can have lots of important information in it, from timings and bills to content or aims. In addition, it is common to use them as a shared document among several different team members or among different teams in the same company. That’s why streamlining its understanding is so important, and one way to do this is through …