Category: Translation tips

When it comes to business internationalization, the concept of transcreation is becoming a key element. Creative translation is essential if you aspire to expand your business to other countries. Would you like to know why? What is transcreation? “Transcreation” or “creative translation” is defined as the translation service that goes beyond the mere transposition of words from one language to another. It involves adapting the translation of texts that are usually created with commercial purposes, while taking into account the cultural …

Surely you have asked yourself on many occasions what the differences are between British and American English. If you want to find out, do not miss this article. Main differences between British and American English Whether you use an English translator or you resort to a translation agency, occasionally the problem you encounter when translating this language is that it has two variants. There are expressions or set phrases used by the British that are not used in the United …

Newsletters are a key tool when developing an online business. They allow a means of direct communication with subscribed customers as well as a means to provide extremely valuable metrics on the marketing campaigns being carried out by the business. This type of email can be segmented according to the preferences of the user which facilitates user segmentation and bespoke marketing so that the information which arrives is tailored to only the user. Know your audience and increase your business …