Do you know what the best online clothing retailers and today’s most relevant ad campaigns have in common? Their success is due to more than just the visible work done by creatives – it’s also due to a larger, revolutionary strategy happening behind the scenes. And one of their secrets is using language as a device to effectively reach target audiences. Translation and Localization in Advertising If any company has made a Herculean effort to offer cross-cultural communication that reaches …
Category: E-commerce
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In blarlo’s e-commerce category, we give you the keys to internationalize your online store: translation and localization of product pages, e-commerce SEO, and adaptation to each market to improve conversion and sell more in other languages.
If you have an online clothing store, then you have a gateway to all corners of the world. The fashion industry is a leading sector in our country, and one of the most powerful industries in existence. Additionally, the Spanish brand has become an international benchmark in this sector. Major companies such as Inditex and Mango have made the rest of Europe and parts of the world take notice of what we’re doing in the textile industry. And, no matter …
Web accessibility is one of the many factors that influence the positioning of your website. It also plays a key role in facilitating the easy browsing of website visitors, hence its importance. Do you want to know what factors affect accessibility in order to improve it? We’ll tell you about some of the most important ones below. Web accessibility: how to improve it The idea of accessibility is for a website to be easy to read and visit for everyone, …
Professional website design is more complex than it might seem. It’s true that, when you surf the web on a well-designed website, you don’t notice all the work that goes into it. But it’s precisely when the public feels comfortable browsing on your site that it’s been done well. To get to that point, you’ll first have to address a series of aspects that every website must have. We explain them one by one. Original design The idea of a …
Are you planning to export products abroad with WooCommerce? Well then one of the biggest obstacles, and also one of the most important factors for your strategy, must be translating all the product listings in your store. This task is far from simple and automatic; it must be executed in a clear, direct manner. Let us explain. What to consider when exporting products in WooCommerce Without a doubt, online retail aids in crossing borders and extending your business. But it …