Today, social networks such as Facebook, LinkedIn or Google +, among others, allow users to get closer to potential customers, making them an optimal tool for selling on social media. Have you heard about social selling? In this article, we tell you what it entails and how to apply it. What is social selling and what does it involve? Social selling is the technique of using social media language with the aim of selling something. Through it, you can get …
Category: Culture and Localization
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Culture and localization are two fundamental concepts in professional translation. This space is dedicated to interesting facts and the characteristics of each language.
The current era of digitalization in which we live offers great opportunities to grow a business on an international scale. These opportunities include exploring new markets or selling in different countries around the world without the need to have a physical store. In truth, it may be that your store has already crossed borders and that a contact thousands of miles away ends up turning into a potential customer who shops at your online store. Yet, how do users in …
Did you know that interviews are one of the most frequently transcribed formats? That’s right, and it’s not particularly surprising, since they make up an important chunk of the work done by journalists, researchers, etc. You may already know that they can be transcribed in several different ways, and in this article we’re going to talk about how to transcribe an interview so that it’s as faithful as possible to the original material, free of errors, and done in the …
An image and text should work together to attract and seduce foreigners to choose a particular tourist package. Seduction requires language, and tourists will greatly appreciate being able to read leaflets and guides that help them to find out about a country’s tourist sites and culture. Leaving Google translator to one side, we must understand that the linguistic quality of the texts must be very good in order to get good results and prevent culture shock or cultural crises. A poor translation can cause the …
The Little Prince is the most famous work by writer Antoine de Saint-Exupéry. This lovely poetic and philosophical work was first published on 6 April 1943. You’re bound to have heard of or even read this book, or perhaps simply heard some of the inspiring lines from The Little Prince in French. It’s no exaggeration to say that this book is a true exemplar of universal literature and French culture. In this article, we’re going to list a few of …