Do you know what the barriers to entry for businesses in international markets are? If you want your business to grow and prosper, it would be very useful for you to familiarize yourself with these barriers to entry. Nowadays, the internet is a window to the rest of the world, and it can help to expand your business on an international scale. However, if you don’t really know how to deal with the problems that you’re faced with, it won’t …
Category: Culture and Localization
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Culture and localization are two fundamental concepts in professional translation. This space is dedicated to interesting facts and the characteristics of each language.
China, the Asian giant, has become one of the most profitable markets in the world. Hundreds or even thousands of Spanish companies are trying to carve out a niche for themselves to export their products to the country. You could do it too, irrespective of whether you’re a traditional company, a sizeable company or an SME that operates as an e-business. It has never been easier to sell a food product overseas. But take care as it does present a …
Have you ever heard of mailing? It is a very effective marketing tool that allows us to send mass emails to whatever contact list we choose. But how does mailing work? We explain it all in this article. Keep reading. Is mailing the same as email marketing? The answer is not exactly. In email marketing the email is used as a diffusion method for companies, but those who receive it must give their consent. This is a strategy that is …
The current era of digitalization in which we live offers great opportunities to grow a business on an international scale. These opportunities include exploring new markets or selling in different countries around the world without the need to have a physical store. In truth, it may be that your store has already crossed borders and that a contact thousands of miles away ends up turning into a potential customer who shops at your online store. Yet, how do users in …
Did you know that interviews are one of the most frequently transcribed formats? That’s right, and it’s not particularly surprising, since they make up an important chunk of the work done by journalists, researchers, etc. You may already know that they can be transcribed in several different ways, and in this article we’re going to talk about how to transcribe an interview so that it’s as faithful as possible to the original material, free of errors, and done in the …