A business plan is crucial for any company looking to sustain itself and grow over time. There are many problems that can occur and difficulties that can arise for a brand. Thus, adhering to a plan that’s as precise as possible will always help you deal more reliably with any difficulties. Here we’d like to explain, point by point, what these documents consist of, and show you some businesses that have been profitable in the last year. It can help …
Category: Culture and Localization
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Culture and localization are two fundamental concepts in professional translation. This space is dedicated to interesting facts and the characteristics of each language.
Do you know what language is spoken in Switzerland? Or, more precisely: do you know what language is spoken in Swiss companies? It might seem like an unimportant question, but if you want to internationalize your brand and introduce it to this beautiful and mountainous country, this is the first thing you need to know. Therefore, we’re going to give you some information to better understand the distribution of their languages. This will help you prepare for your arrival in …
Many companies starting to work with an international focus have the goal of exporting their products to China someday. It is a perfectly valid idea, as the Asian giant remains a commercial juggernaut. However, as its statistics demonstrate, China is an exporter but not an importer. Therefore, before starting this process, you’ll have to properly outline your strategy. We’ll tell you how to do this. What you should know about exporting to China First of all, there will be stipulations. …
Multinational Spanish brands are the big companies that have made a lot of moves to position the country as a reference in international markets. Obviously this hasn’t been simple, and in many cases it is due to strategic work that has been correctly carried out. Let’s take a look at some of the reasons that have led to business success, so that your company can emulate them. What have the Spanish multinationals done well? Inditex, Iberdrola and Telefonica are just …
International hotels are a sign of prestige. They have the ability to attract people from all over the globe and connect paradisiacal destinations with those eager to see the world. But what makes a hotel an international benchmark? In short, everything depends on having a well-functioning commercial strategy that captures the public’s attention. The key is precisely there, with the public. We’ll tell you all about it. The importance of language There exists a cliché that English is the language …