Very frequently, the strategies that multilingual companies employ to promote their brands in the foreign market fail in one key respect: communication. For this reason, translation techniques in the field of digital marketing have become a fundamental aspect for this type of company. The level of connection between markets of different languages is a point that cannot be ignored if you want your business to grow. It’s simple: to sell in a particular market, you have to know how to …
Category: Companies
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Business tips, international news and specialised translation for all kinds of businesses. Expand your company internationally with these tips and updates.
If you work in the professional sphere, it’s more than likely that you may need to translate an Excel. This type of file can have lots of important information in it, from timings and bills to content or aims. In addition, it is common to use them as a shared document among several different team members or among different teams in the same company. That’s why streamlining its understanding is so important, and one way to do this is through …
Corporate videos have become a key tool in modern business marketing. With a hugely visual society and an audience keen to consume this type of content, corporate videos raise visibility for the organization, embodying it, announcing events, conveying the company philosophy and boosting its brand image. The internet and social media have become the perfect channel through which to share this kind of material. Consequently, its effects can transcend local, regional and national borders. Why not take advantage? Reach your …
Translation in content marketing is one of the most important factors in securing the success of a website. Below, we tell you what it consists of and why it is essential to have professionals to carry out this service. What is content marketing translation? It basically entails the translation of the contents of a web page. However, directly translating your web content into another language may cause the following problems: – A lack of adaptation to your potential customer. The …
Translating posts on social media is something that many companies do nowadays to develop their marketing strategies and help them exchange and share information with their users and customers. It is a complex but very useful task, as it allows companies to reach international markets and obtain greater business opportunities. It’s important for social media translation to be done by a qualified professional with in-depth knowledge of the target language and culture. In this way, social media posts will have …