Sustainable marketing advertises products and services in an environmentally and socially responsible way. It involves rolling out actions to minimize the negative impact of commercial activities while making consumers more aware about the environment. But what relationship is there between green marketing and language? This post looks at the specific characteristics of translations in your communications. What is sustainablemarketing? Green marketing could be defined as a business strategy that strives to meet the needs of the present without compromising the …
Author: Carmelo Gayubo
Generation Z, otherwise known as Gen Z, refers to young people born between the middle of the 90s and the 2000s. Given that they make up an increasingly relevant demographic group in modern society, it’s important to understand what makes them tick, how to catch their attention, and how to work on our targeting and communication strategies to engage them. Would you like to learn more about Generation Z? Characteristics of Generation Z Generation Z or so-called centennials, is the …
The 2024 Olympic Games brought together hundreds of athletes from over 200 countries. At this human, international, and sporting event, communication and translation played a fundamental role in guaranteeing understanding and interaction between participants. Were you aware of just how important language was at the most recent Olympic Games? Can you guess which were the main languages at this Parisian get-together? Find out with us. Most spoken languages at the Olympic Games In Tokyo 2020, 35,000 volunteers offered linguistic assistance …
The digital age has brought with it a significant transformation in the translation market that can even be seen in emerging languages. With a doubt, innovativeinformation and communication technologies have shaken up how language services are provided. In fact, translators use state-of-the-art tools to speed up and fine-tune their work. To name but a few, computer-assisted translation software and machine translation have gained ground. On the other hand, larger volumes of texts and information in different languages can be accessed, …
The metaverse is gaining increasing ground in the virtual world. It’s a 3D digital space where users can interact and communicate with each other through avatars. In this context,multilingual translationplays a key role in disseminating this content, not to mention interactions between people of different languages and cultures. What is the metaverse? It’s avirtual 3D space where users interact with each other and with digital objects. This immersive environment brings together elements of augmented and virtual reality. Visitors explore …