Corporate videos have become a key tool in modern business marketing. With a hugely visual society and an audience keen to consume this type of content, corporate videos raise visibility for the organization, embodying it, announcing events, conveying the company philosophy and boosting its brand image. The internet and social media have become the perfect channel through which to share this kind of material. Consequently, its effects can transcend local, regional and national borders. Why not take advantage? Reach your …
Month: January 2022
Sports translation is one of the most popular specialties today, but do you know what exactly it entails? We’re talking about the translation of any sporting text, regulation, application or broadcast that facilitates understanding for either the professionals or spectators of a specific sport. The features of sports translation It’s essential to start by pointing out that this field is quite broad, and includes manufacturers, federations, communication agencies, press releases, courses, magazines or instructions for sporting equipment, among others. When …
A voiceover is a production technique that consists in superimposing a voice in order to translate a sentence in the audiovisual field. For this, the voice of a speaker not appearing on-screen is recorded. This professional recording method is used most notably in documentaries, news reports, reality shows or TV series. The main reasons for which this technique is employed are to create credibility and for dramatic effect. Seeing and listening to a person as they express their feelings is a resource that …
Machine learning has become essential for digitalization and in order to face up to a new phase in various market niches. Want to discover how its application affects the translation sector? What makes the support of a translator essential for machine learning? You’re bound to have heard that machine learning makes it possible to automate some specific tasks, such as translation, for example. A great example of this is the well-known Google Translate, which now interprets the sentence to be translated …
Medical translation is responsible for facilitating the comprehension of a drug’s information leaflet, the instructions for a medical device or the content of a patient report, among other texts. Are you interested in discovering its advantages and challenges? Read on. The added value of medical translation Aside from the translation of texts regarding medications, this type of translation also concerns clinical examinations, informed-consent documents, protocols, reports and forms. In other words, it’s not just about translating the content, but creating …