In today’s business panorama, a website is a company’s main communication asset. However, in a digital setting where English doesn’t dominate all searches and purchasing decisions, a monolingual website acts as a self-imposed barrier. Having a quality website translation service has become a strategic decision with a clear return on investment.
Leaving the job to an automatic website translator is no longer viable for a company seeking professionalism. Professional website translation is essential to expanding a business in a way that is credible.
1. Direct increase in sales and conversion rate in e-commerce
- Increased propensity to purchase: Up to 72% of consumers spend most of their time browsing websites in their own language, and are more likely to complete a purchase when the key information is available in their mother tongue.
- Reduction in losses: With e-commerce translation, an inadequate translation generates lack of trust. Recent studies in high-potential markets have shown that translation errors can lead to potential losses that reach tens of billions of dollars, as customers abandon the purchase when they suspect a lack of reliability.
2. Strengthened credibility and brand reputation
Professionalism is communicated through language. A quality translation is essential for international brand perception:
- Seriousness: A well-produced multilingual website, with no grammatical or syntactical errors, conveys a company image that is serious and globalized.
- Language confidence: The absence of errors (which are common in automatic tools) removes emotional obstacles that prevent customers from trusting a brand, raising the perceived quality of the product or service from the first point of contact.
3. Opening of new markets and competitive advantage
Translation is the most direct tool for international expansion.
- Access to global audiences: It enables a company to immediately reach millions of users outside its original market who would otherwise be completely unaware of the brand.
- Differentiation: By offering content that has been expertly translated, the company is positioned ahead of competitors that only use automatic translations or that have not invested in their digital presence in other languages.
4. Search Engine Optimization (SEO)
Even though the focus is on translation, this has a direct impact on digital visibility. Search engines index the content in the language in which it is written:
- Multilingual indexing: Offering a translated version allows the content to be found by users searching in other languages, increasing qualified organic traffic.
- Attracting target traffic: A professional website translation service helps to guarantee that key phrases are translated appropriately so that content is relevant for searches in other languages.
Investing in a rigorous translation is, therefore, an investment in visibility and growth. It is vital that you use expert professionals to ensure that the company’s message is communicated with the same effectiveness and credibility in each target language.
