Opening a website and feeling like it was created just for you immediately builds trust. However, many companies forget that what works in their home country doesn’t always connect in the same way in a different country. Website localization is a process that adapts a site to the culture, language, and expectations of each market, and it has become a strategic tool for international growth.
Below, we explain why a businessperson should invest in website localization, with concrete figures and arguments.
1. It improves conversion rates and customer confidence
Some 76% of consumers prefer to buy on sites that are in their own language, and 40% refuse to acquire products on websites that aren’t.
Website translation and localization make the user feel seen and understood. It isn’t just about understanding the text, but about recognizing their way of communicating, their currency, and their cultural references. A localized website conveys closeness, which increases the conversion rate and boosts loyalty.
2. It increases the international reach
Localizing a website increases its visibility many times over in markets that were previously inaccessible. Translating isn’t the same as adapting.
A good website localization involves working with international SEO: using hreflang tags, adapted metadata, and keywords that are specific to each region.
Companies that implement localization strategies experience an average increase of 47% in international organic traffic.
3. It reduces the support costs and improves user experience
Clear content that has been adapted to the user’s language reduces interpretation errors and reduces the volume of customer service queries.
Customers have a better understanding of the purchasing steps, policies, and technical information.
In technological sectors, having a professional software translation ensures that menus, buttons, and instructions are understandable and consistent in every language, which reduces operating costs and improves satisfaction.
4. It improves the brand’s reputation
Localization demonstrates respect for cultural diversity. A company that communicates properly in multiple languages conveys professionalism and international commitment.
Brand perception is 25% more positive in brands that localize their digital content, according to Common Sense Advisory.
Also, a professional videogame translation or a professional software translation carried out by experts reinforces the quality of the product and avoids mistakes that may go viral or damage a company’s image.
5. It allows companies to enter high-value sectors
Videogame and software localization services are now one of the most profitable areas in the language sector.
The global videogame market will exceed 280 billion dollars in 2025, and each launch needs versions that have been accurately adapted to every country.
Investing in comprehensive website and digital localization opens the door to customers and users from all over the world without having to recreate the product from scratch.
6. It generates measurable returns
Companies that localize their website content record an average increase of 1.5% in revenue for each language added.
The ROI is direct: more markets, more users, more sales.
Website translation and localization isn’t a communication expense; it’s a strategic investment that expands the potential audience without multiplying development costs.
Conclusion: investing in adaptation means you are investing in growth
In a digital setting where the competition is international, localization is no longer optional.
Having experts in website localization, professional software translation, or professional videogame translation guarantees technical accuracy, brand consistency, and culturally relevant communication.
At Blarlo, we help companies from all over the world to connect with their international audiences through videogame and software localization services and comprehensive website translation and localization solutions.
Investing in localization means investing in growth, visibility, and trust: the basis of any sustainable international expansion.
