{"version":"1.0","provider_name":"Blarlo blog","provider_url":"https:\/\/blog.blarlo.com\/en\/","author_name":"Carmelo Gayubo","author_url":"https:\/\/blog.blarlo.com\/en\/author\/carmelo\/","title":"Translating advertising campaigns - the path to success","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\" data-secret=\"RNsN8g2CcD\"><a href=\"https:\/\/blog.blarlo.com\/en\/translating-advertising-campaigns-the-path-to-success\/\">Translating advertising campaigns &#8211; the path to success<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/blog.blarlo.com\/en\/translating-advertising-campaigns-the-path-to-success\/embed\/#?secret=RNsN8g2CcD\" width=\"600\" height=\"338\" title=\"&#8220;Translating advertising campaigns &#8211; the path to success&#8221; &#8212; Blarlo blog\" data-secret=\"RNsN8g2CcD\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script type=\"text\/javascript\">\n\/* <![CDATA[ *\/\n\/*! This file is auto-generated *\/\n!function(d,l){\"use strict\";l.querySelector&&d.addEventListener&&\"undefined\"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!\/[^a-zA-Z0-9]\/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),o=l.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),c=new RegExp(\"^https?:$\",\"i\"),i=0;i<o.length;i++)o[i].style.display=\"none\";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute(\"style\"),\"height\"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):\"link\"===t.message&&(r=new URL(s.getAttribute(\"src\")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener(\"message\",d.wp.receiveEmbedMessage,!1),l.addEventListener(\"DOMContentLoaded\",function(){for(var e,t,s=l.querySelectorAll(\"iframe.wp-embedded-content\"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute(\"data-secret\"))||(t=Math.random().toString(36).substring(2,12),e.src+=\"#?secret=\"+t,e.setAttribute(\"data-secret\",t)),e.contentWindow.postMessage({message:\"ready\",secret:t},\"*\")},!1)))}(window,document);\n\/\/# sourceURL=https:\/\/blog.blarlo.com\/wp-includes\/js\/wp-embed.min.js\n\/* ]]> *\/\n<\/script>\n","thumbnail_url":"https:\/\/blog.blarlo.com\/wp-content\/uploads\/2024\/08\/pexels-valeriia-miller-3752659-edited-scaled-1.jpg","thumbnail_width":2560,"thumbnail_height":1600,"description":"Apart from being good, there is a single requirement for a successful advertising campaign: it must connect with its audience. There are a number of ways to achieve this: hitting home with your message, being creative and attention-grabbing, etc. But one of your strategy\u2019s main goals must be to use language with which readers identify. Whatever country they come from. Why is it so important to translate campaigns? International marketing in the age of the internet can give your business a real boost. An eCommerce can place ads and market its products easily in any country in the world. For the first time, international advertising is within the grasp of any SME or entrepreneur. The benefits are obvious. And the list could go on and on&#8230; However, the existence of a wide range of benefits doesn\u2019t mean that we\u2019re necessarily going to achieve all these objectives. First, we have to design an effective campaign that is right for the audience. And achieving this is generally dependent on getting its design and delivery right. In this context, language is one of the key tools you can use to tailor your messages to your target market. If you do this successfully, your [&hellip;]"}