{"version":"1.0","provider_name":"Blarlo blog","provider_url":"https:\/\/blog.blarlo.com\/en\/","author_name":"\u00d3scar Mart\u00edn","author_url":"https:\/\/blog.blarlo.com\/en\/author\/oscar\/","title":"Crossing Borders with International Content Marketing","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\" data-secret=\"he67k05r9X\"><a href=\"https:\/\/blog.blarlo.com\/en\/crossing-borders-with-international-content-marketing\/\">Crossing Borders with International Content Marketing<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/blog.blarlo.com\/en\/crossing-borders-with-international-content-marketing\/embed\/#?secret=he67k05r9X\" width=\"600\" height=\"338\" title=\"&#8220;Crossing Borders with International Content Marketing&#8221; &#8212; Blarlo blog\" data-secret=\"he67k05r9X\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script type=\"text\/javascript\">\n\/* <![CDATA[ *\/\n\/*! This file is auto-generated *\/\n!function(d,l){\"use strict\";l.querySelector&&d.addEventListener&&\"undefined\"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!\/[^a-zA-Z0-9]\/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),o=l.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),c=new RegExp(\"^https?:$\",\"i\"),i=0;i<o.length;i++)o[i].style.display=\"none\";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute(\"style\"),\"height\"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):\"link\"===t.message&&(r=new URL(s.getAttribute(\"src\")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener(\"message\",d.wp.receiveEmbedMessage,!1),l.addEventListener(\"DOMContentLoaded\",function(){for(var e,t,s=l.querySelectorAll(\"iframe.wp-embedded-content\"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute(\"data-secret\"))||(t=Math.random().toString(36).substring(2,12),e.src+=\"#?secret=\"+t,e.setAttribute(\"data-secret\",t)),e.contentWindow.postMessage({message:\"ready\",secret:t},\"*\")},!1)))}(window,document);\n\/\/# sourceURL=https:\/\/blog.blarlo.com\/wp-includes\/js\/wp-embed.min.js\n\/* ]]> *\/\n<\/script>\n","thumbnail_url":"https:\/\/blog.blarlo.com\/wp-content\/uploads\/2024\/08\/pexels-kaboompics-com-6224-min-scaled-e1639653022786.jpg","thumbnail_width":640,"thumbnail_height":427,"description":"International content marketing is always effective for a company to conquer other markets and attract foreign customers. But do you know what are the most important factors in this way of selling? International content marketing opens doors to new frontiers Content marketing without borders is a logical extension of the undoubted success of an effective content strategy. However, for it to be a successful strategy, you must take into account several essential aspects, which we will present below. It\u2019s not enough to translate the same content into other languages That&#8217;s not how international marketing works. If you have content related to one of your products, translation may be worthwhile, but not if you want to convey your business philosophy or send a specific message to a potential customer. The segmentation you complete of your clientele in Spain obeys a series of external factors, such as purchasing power or the personal tastes of your typical customer. The success of your content in this country is closely related to speaking to your potential customers in their language. In each country where you want to promote your business, the tastes, customs and needs of your potential customers will change. In other words, you [&hellip;]"}