The importance of being present in the B2C (Business-to-Consumer) e-commerce

E-commerce or electronic commerce is the online sale of goods or services over the Internet.

The advantages of e-commerce for customers and businesses, in relation with the traditional sales model among others, are:

  • Available 24 hours 365 days a year.
  • Closeness, as there are no barriers or geographic boundaries (although there may be language barriers)
  • Customised offers.
  • Sectorised marketing campaigns by countries or geographical regions.
  • Broader product and/or service catalogues.

Some economic data that make e-commerce attractive are:

Source: Ecommerce FOUNDATION
Ecommerce FOUNDATION

Forecasts for e-commerce sales performance by types of goods for the next 5 years are:

Source: Statista

78% growth (15.6% annually)

Source: INVESP

Europe in e-commerce

Source: INVESP

Did you know that in Europe…

  • more than 8% of retail purchases are made through the Internet?
  • 4 out of 10 Internet users and people over 15 are e-shoppers? This represents approximately 300 million e-shoppers.
  • online trade grew in 2015 almost 15 times more than traditional trade? At these growth rates, it is likely that e-commerce sales exceed sales made in physical shops in 10 years time.

Did you also know that

  • more than 30% of e-commerce transactions are performed from mobile devices (smartphones or tablets)?

Language and international expansion through e-commerce

Companies that are or want to be present in e-commerce internationally will require an expansion strategy and positioning abroad. This will depend on a number of factors, such as the products to offer, logistics, sales network, etc. and of course, the languages they will need their website translated into.

In our case, we can help define translation priorities for some of the following three cases of international expansion through e-commerce.

Source: blarlo

It is important to know that:*percentages of B2C in Europe in 2014

  • About 75% of e-shoppers prefer to buy products and services described in their own language.
  • More than 50% e-commerce customers say they prefer to shop in a virtual shop where they speak their own language rather than buying from another one that does not, even if the latter offers them better discounts.

*Language limitations may represent a strong barrier in online sales. Our recommendation is to conduct an economic analysis of the investment in translation and localisation of web pages advised by experts. According to our data, each euro invested in the translation and adaptation of web pages may revert to a profit that is 20 times larger.

Infography: E-COMMERCE B2C
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